Side Hustle Summit Review (2026)

What the Side Hustle Summit is

The Side Hustle Summit is an online event hosted by Russell Brunson and Iman Gadzhi, built around starting an income stream on the side of whatever you do now. It goes live on September 7, 2026, and enrollment closes on September 15, 2026. Brunson's Prime Mover team runs the operations behind it.

You've probably landed here because someone promoted it to you and you want a second opinion before handing over an email address or a card number. Sensible. Most "reviews" of launches like this are written by people who copy the official sales page and add five stars. I'm a partner too, and you should weigh that, but my approach is different: I only publish what I can verify, and I label every gap.

Here's the honest state of things as of July 22: the dates, the hosts, and the organizing team are confirmed. The full agenda, the speaker list beyond the two hosts, and the price are not public. Anyone claiming to know those details right now is guessing.

Who's behind it

Russell Brunson

Brunson co-founded ClickFunnels in 2014 and grew it into one of the biggest software companies in the sales-funnel space. He wrote DotCom Secrets, Expert Secrets, and Traffic Secrets, three of the most-read books in internet marketing. Love or hate the funnel world, he built the playbook a large chunk of the online business industry runs on. His events have a long track record: Funnel Hacking Live ran for a decade with thousands of paying attendees each year.

Iman Gadzhi

Gadzhi started the ad agency IAG Media as a teenager, then built Educate.io, the education company behind programs like Agency Navigator. His YouTube channel reaches millions of subscribers, mostly younger viewers who want out of the standard career track. He speaks to a different generation than Brunson does, which is probably the point of pairing them.

The combination matters more than either name alone. Brunson brings twenty years of launch and event experience. Gadzhi brings an enormous young audience and a track record of packaging business education for beginners. Two operators at this level don't attach their names to a throwaway event; the reputational cost would outweigh anything they'd earn from it.

Key dates Confirmed

• August 10, 2026 Public promotion opens. Expect to see the summit everywhere from this date.
• September 7, 2026 The summit goes live.
• September 15, 2026 Enrollment closes. After this date you can't join, at any price.

One reading of that structure: this follows the classic online summit model. Free or low-cost access to the live event, with a paid offer attached and a hard deadline. The September 15 cart close confirms a paid component exists. What it costs and what's in it remain unannounced.

What it costs Pending

The price has not been released. I'll update this section the day it is, and the update log below timestamps every change to this page.

What I can tell you now: launches from these teams historically run tiered pricing. A free or cheap entry ticket, then an upgrade for replays, bonuses, or a workshop track. Treat that as an educated expectation from someone who watches this space, not as a confirmed fact.

Is the Side Hustle Summit legit or a scam?

It's legit in the plain sense of the word: a real event, on real dates, run by identifiable people with long public track records and a professional operations team. Your card details go through the same standard payment infrastructure every major launch uses. Nobody is running off with your money.

The better question is the one people mean when they type "scam" into Google: will this change anything for me? No event can promise that. The partner program's own rules ban income guarantees, and that ban tells you something true: outcomes depend on what you do after the event, and most attendees of any business event do nothing after it. If you buy a ticket expecting the ticket itself to produce income, you'll be disappointed here and everywhere else.

So: real event, real hosts, zero guaranteed outcomes. Anyone selling it to you harder than that is violating the program terms they agreed to.

Pros and cons so far

Who it's for, and who should skip it

Worth a look if: you have a job or business, some hours to spare each week, and you keep circling the idea of an online income stream without picking a lane. Summits like this are strongest as a forcing function. Eight days of focused input from people who've done it beats another six months of YouTube grazing.

Skip it if: you're hoping the event replaces effort, you'd be spending money you need for rent, or you already run a working business and need depth in one channel rather than a survey of many. You'd also be right to wait if the eventual price lands above the budget you set a minute ago.

Frequently asked questions

Update log

• July 22, 2026Page published. Confirmed: hosts, organizer, live date (Sept 7), enrollment close (Sept 15), promotion start (Aug 10). Still pending: price, agenda, speaker list, replay policy.